Aesthetic Medicine Market

The aesthetic medicine market was estimated to be USD 81.7 billion in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Aesthetic medicine is a branch of medicine that emphasizes the physical appearance of people by improving their cosmetic satisfaction through minimally invasive procedures.

Increasing demand for minimally invasive procedures and a rapidly growing geriatric population are driving the market significantly towards success. Botox, dermal fillers, and laser treatments, due to minimal downtime and lower risk, are witnessing significant growth in the market. Rising awareness and acceptance due to social media and celebrity influence are encouraging more people to consider aesthetic treatments. Innovations in laser technology with rising disposable income, especially in emerging economies, are allowing more individuals to afford elective aesthetic procedures.

Growth Drivers

The rising number of aesthetic clinics with trained professionals is making treatments more accessible. Due to increased screen time, people are investing more in their appearances, and they are focused on facial aesthetics during video. Noticeable increase in men seeking aesthetic treatments, widening the target demographics.

Multi-modality treatments combining fillers with energy-based devices are gaining popularity for better and longer-lasting results. Increasing demand for Botox injections, liposuction, and breast augmentation is driving the demand in the market. Increasing growth in body image awareness, the influence of social media and celebrity culture, and many affordable financing options and shorter recovery times.

Countries like Thailand, Turkey, and Mexico are attracting patients with high-quality, affordable aesthetic devices. Rising disposable income and urbanization have allowed more individuals to afford aesthetic treatments. The increasing influence of social media has driven the market significantly towards growth.

Segmentation

Aesthetic Medicine Procedure Type Segmentation

·         Invasive Procedures

o   Breast augmentation

o   Liposuction

o   Nose reshaping

o   Eyelid Surgery

o   Tummy tuck

o   Others

·         Non-invasive Procedures

o   Botox injections

o   Soft tissue fillers

o   Chemical peel

o   Laser hair removal

o   Microdermabrasion

o   Others

 By Region

·         Asia-Pacific

·         North America

·         Latin America

·         Europe

·         Middle East and Africa

Aesthetics Medicine Market Procedure Type Segmentation

On the basis of the procedure type, the aesthetics medicine market is segmented into Invasive Procedures like breast augmentation, liposuction, nose reshaping, eyelid surgery, tummy tuck, and others. Non-invasive procedures include Botox injection, soft tissue fillers, chemical peels, laser hair removal, microdermabrasion, and others.

Non-invasive procedures are the leading segment in the market due to lower risk and minimal downtime and growing demand for lunchtime procedures. Rising popularity of these procedures among millennials and Gen Z people is driving growth in the market. Innovations in laser, ultrasound, and radiofrequency devices have significantly improved results, safety, and comfort, fueling adoption.

Botox injection is the leading non-invasive procedure in the market and is expected to dominate the market during the forecast period. It is widely used for reducing facial wrinkles and treating frown lines, crow’s feet, and forehead lines. It has both cosmetic and therapeutic applications. Other top non-invasive procedures include dermal fillers, laser skin resurfacing, chemical peels, and non-surgical body contouring. Increasing disposable income and growing demand for maintaining facial appearance are the key factors behind the growth in the market. Botox injections are used in therapeutics like chronic migraines, overactive bladder, cervical dystonia, and bruxism.

Rising demand for minimally invasive procedures is driving growth in the market. Expanding use in younger people over the world and medical applications are fueling the market growth. Breast augmentation and liposuction are the top surgical processes that enhance breast size and shape using implants. Growing preference for natural-looking results and fat grafting over large implants. Rising interest in implant removals or revisions is driving growth in the market. Surge in younger patients seeking augmentation. Liposuction removes localized fat deposits from areas like the abdomen, thighs, arms, and neck. Liposuction is popular with both men and women. Laser-assisted liposuction and ultrasound-assisted liposuction are commonly in use.

Regional Outlook

On the basis of the region, the aesthetic medicine market is analyzed into 5 regions: North America, Asia-Pacific, Latin America, Europe, and the Middle East and Africa. North America is the leading region in the market during the forecast period due to the increasing disposable income of the people and increasing urbanization. The key companies, like Allergan, in countries like the United States of America and Canada, are driving growth significantly in the market.

The Asia-Pacific region is witnessing significant growth in the market due to rising disposable income and increasing urbanization. Countries in China, India, Thailand, and some other countries are the big markets. Increasing demand for processes like liposuction is increasing with growing awareness about the health-related issues, and early diagnosis and treatment have become the trend in the market.

A rising middle class and disposable income in the region are the key factors behind the growth in the market. Appearance plays a strong role in many Asian societies, particularly in South Korea, where cosmetic procedures are deeply integrated into the culture. The popularity of K-pop and K-dramas has amplified demand for aesthetic enhancement to achieve similar looks, especially among the younger demographics. In some countries the government supports medical tourism in innovation and beauty in health technologies, helping the market grow further.

The region, especially Thailand, South Korea, and India, attracts international patients due to affordable costs, skilled professionals, and high-quality care, which is driving growth in the market. South Korea and Japan are global leaders in skincare, aesthetic devices, and minimally invasive cosmetic technologies. The presence of key players in the region is fueling the growth in the market. 

North America and Europe are witnessing significant growth due to rising disposable income, increasing awareness about physical appearance, and the rising influence of social media, which is driving growth in the market significantly. The presence of many a key player in the region is driving growth in the market. 

Key Players

·         The Cosmetic Clinic 

·         Therapie Clinic /Valterous Limited.

·         SKINovative

·         Shea Aesthetic Clinic

·         Rejuv Medical

·         BSL Clinic

·         Merz Pharma

·         Astanza Laser

·         Medytox Inc.

·         Fotona

·         Venus Concept

·         InMode Ltd.

·         Johnson and Johnson Ltd.

·         Bausch Health Companies Inc.

·         Evolus Inc.

·         Cynosure Lutronic

·         Polytech Health and Aesthetics GmbH

·         Sharp Light Technologies Inc.

·         Cutis Medical Laser Clinics

·         Grand Plastic Surgery

·         Other Players