Air Fryer Market 2023 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

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The global market value of the air fryer market was USD 1.1 billion in 2022, and a CAGR of 6.9% is expected during the forecast period. The increasing popularity of preparing high-quality, hygienic food with less oil is making this market more popular. Increasing popularity and demand for small kitchen appliances for smart cooking by global consumers are driving the growth of the market. Increasing demand for small kitchen appliances for smart cooking is driving the growth of the market significantly. Food cooked in an air fryer is most suitable for people suffering from obesity and diabetes. It is a unique cooking appliance that employs advanced convection technology to prepare crispy and hygienic food. The increasing awareness of people in the entire world towards hygienic food consumption is driving the growth of the market significantly.

Impact of Covid-19

COVID-19 had a mixed impact on the air fryer market. Due to disruptions in the supply chain, the market got badly affected, and with more people cooking at home due to lockdown and health concerns, there was a surge in demand for convenient cooking appliances, like air fryers. This increased interest in home cooking and healthier eating habits drove the market growth for air fryers during the pandemic. Increasing demand for hygienic and less oily food is driving growth in the market. Though COVID-19 has shifted the priorities of people towards essential goods, There was a bit of a slowdown in the progress of the air fryer market, but this was temporary. As people started to prepare food at home during COVID-19, the demand for the air fryer appliance again increased in the market.

Growth Drivers

Rising awareness about healthier eating habits has led consumers to seek alternatives to traditional frying methods. Air fryers offer a way to enjoy fried foods with significantly less oil, appealing to health-conscious individuals. Air fryers provide a convenient and quick way to prepare meals. They require fewer preheating times compared to ovens and cook food faster. Continuous innovation has led to the development of efficient and more friendly air fryers. Features like presets, larger capacities, and smart functionalities have attracted consumers looking for more versatility.

It is perceived as more environmentally friendly due to its reduced oil consumption and energy efficiency due to deep fryers, appealing to eco-conscious consumers. Air fryers accommodate various dietary preferences, including vegan, vegetarian, and gluten-free diets, making them suitable for a wide range of consumers. Demand for air fryers is significantly increasing due to their portable and easy-to-use nature.



·         Residential

·         Commercial

Distribution Channel

·         Hyper Market/ Super Market

·         Specialty Stores

·         Online Channels

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Europe

Air Fryers Market End-User Segmentation

On the basis of end-users, the air fryers market is segmented into residential and commercial segments. The residential segment is expected to dominate during the forecast period. The rise in demand for home cooking and healthy eating is driving the growth of the air fryer market. Preparing less oily food is a salient feature of the air fryers. Increasing demand for portable and convenient appliances among household consumers, with their rising disposable income, is the main reason behind the growth in the market. The launch of technology-driven devices is encouraging consumers to transform their traditional cooking into a smart one. The commercial segment is also growing due to the increasing use of appliances in various restaurants and eating points. Increasing awareness of health consciousness and rising urbanization in the Asia-Pacific region are driving the growth of the market significantly. The increasing number of eating points like McDonald's, KFC, Pizza Hut, Subway, and Domino's has increased the demand for air fryers worldwide.

Air Fryers Market Distribution Channel Segmentation

On the basis of distribution channels, the air fryers market is segmented into hypermarkets, supermarkets, specialty stores, and online channels. Hypermarket/Supermarket is the leading segment and is expected to lead the market during the forecast period. Less oil-using techniques have made air fryers more popular. Hypermarkets provide a wide variety of brands under a single roof. They are becoming aware of different purchase trends that exist in society with improvements in technology, and home delivery services are becoming readily available. Online purchasing is another fast-growing option that is convenient and increasingly popular in various parts of the world due to the increasing growth of e-commerce. The trend toward less oily food due to health consciousness is increasing, and the air fryer market is increasingly growing due to its ability to produce hygienic and healthy food within no time. Specialty stores are another popular segment, from which the air fryers can be easily obtained.

 Regional Outlook

On the basis of the regions, the air fryer market is segmented into 5 regions: Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa. North America is the leading segment and is expected to remain the same during the forecast period. The rise in the trend of using smart cooking appliances is driving the growth of the market significantly. The surge in health consciousness and obesity concerns is driving the growth of the air fryer market significantly. Increasing demand for air fryers subsequently to prepare food is driving the demand for air fryers in the market. The presence of key market players in the North American region is another factor behind the growth of the market.

Increasing demand for convenient food and increasing health consciousness are driving the growth of the market. Increasing urbanization and the trend toward eating ready-to-eat food are major growth drivers. Healthier cooking options in countries like Germany, France, Russia, Spain, China, South Korea, and Japan are driving the growth of the market. Economic factors, cultural preferences, and the easy availability of these appliances are driving the growth of the market significantly. The rising focus on healthier cooking options is driving growth in South Africa and the United Arab Emirates.

Key Players

·         Havells India Limited

·         Taurus Group

·         TTK Prestige Limited

·         Nuwave

·         GoWise USA

·         Kent RO Systems Limited

·         Arovast Corporation

·         Wonderchef Home Appliances Private Limited

·         Koninkijke Philips N.V.

·         Other Players

Global Air Fryer Market research report presents a strategic analysis of the global Air Fryer Market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it.

This report delivers market size, regional and country market data, segmentation growth, market share, competitive landscape, company’s Air Fryer revenue analysis, strategies of domestic and global market players, opportunities analysis, strategic market growth analysis, and technological innovations. It analyses historical and current market data to accurately gauge its future growth potential. This market report provides in-depth analysis and insight of market drivers, challenges, trends & opportunities. At the same time, comprehensive coverage of major vendors (recent product development & industrial activities, company overview, insights on business strategy & financial performance, company SWOT analysis) is provided to give competitive overview. This study presents most detailed (COVID-19 updated) and in-depth analysis about the global Air Fryer market, covering all global regions and countries. The report provides intricate dynamics for each of the countries covered, offering unmatched value, accuracy and expert insights.

Report Purpose

The purpose of the report is to portray the state of the global Air Fryer Market and to present real and expert-verified data and insights about the market values, volumes, dynamics, segmentation and prices. It also offers forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. Further, it covers in-depth analysis of the key market players, industry trends and insights, growth drivers and challenges and all other factors, influencing the growth of market.

Scope of the Report

The report on the global Air Fryer Market presents:

·         Historical Data: Market data including volume, growth rate, value, and dynamics; Market segmentation (by product, by region and by country; etc.) for the last five years;

·         Strategic Insights for companies looking to launch new products to diversify their business, exploring leading countries to establish supply chain, and top countries to increase company export and go global

·         Comprehensive Regional Market Data: volume, growth rate, value, market share and dynamics of for the last five years (broken down by region);

·         Market Dynamics: Analysis of the factors impacting the market including demand drivers, industry trends and challenges and the short and the medium-term impact of COVID-19 presently and in near future;

·         Analysis and forecast for the global economy and demographics;

·         Supply chain and value chain analysis, risk analysis of supply side and demand side;

·         Market Forecast for next ten years (market share, year-on-year growth, volume, value and segmentation by region);

·         Company profiling of key market players covering company’s Air Fryer revenue, sales and market share;

·         Comprehensive coverage of competitive landscape offering market positioning and snapshot of key business strategies;

·         Porter’s Five Forces analysis;

How Can You Benefit from This Report?

In this report you can:

·         Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;

·         Get access to reliable and verified market data, with which aids you to make confident business decisions;

·         Analysis of market numbers, such as volume, value, forecasts, dynamics, segmentation and market structure – past, present and future;

·         Gain competitive intelligence about the market at low cost as compared to other reports;

·         Understand growth potential countries and regions, opportunities, growth drivers and barriers on the market;

·         Own data spreadsheet for comparison at global, regional and for individual country, covered in the report;

·         Analyse countries with highest and lowest demand for Air Fryer and countries in each region which will grow at highest growth in next five years.

·         Strategically plan business strategy based on verified market data and expert insights;

·         Identify revenue generation opportunities in the countries and regions within the market;

·         Get market trend data of last 10 years and how market growth will unfold in next ten years;

·         Market share analysis and positioning of leading market players;

·         Get an assessment of competitive intensity, fragmentation and environment and understand competitive threats;

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·         Extensive analysis of all required market data in one place;

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·         Get easy to read, perceive and understand report.

What Kind of Decisions You Can Make Based on the Data in This Report?

This report detailed and all-inclusive data on Air Fryer Market, providing valuable support to make vital decisions regarding:

·         Strategic planning;

·         Industry analysis;

·         Target Market/Marketing and sales;

·         Regional and country assessment and opportunity analysis;

·         Market entry into new product group or country;

·         Pricing of existing and new products;

·         New product development and Innovation in existing products;

·         Supply chain management;

·         Market evaluation;

·         Mergers, Expansions, Joint Ventures and acquisitions.

Who Is This Report for?

This report is intended to give broad overview of market to people who already are working on this market:

·         C-suite Level executives;

·         Directors;

·         Industry strategists;

·         Marketing professionals;

·         Business development professionals;

·         Product developers;

·         Product marketers and strategists;

·         Product managers;

·         Project managers;

·         Suppliers;

·         Traders;

This report also caters to people who are not involved in the market, representatives of investors, consultants, advisors and financial institutions:

·         Management consultants;

·         Investment managers;

·         Financial professionals;

·         M&A managers.

Regional Coverage

The report on the global Air Fryer Market breaks down the world into the following regions & countries and covers every single one of them:

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