Automation Testing Market 2022 - Market Size & Forecast, Industry Trends, Manufacturers Analysis, & Opportunities 2030

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Introduction: -

Automation testing involves the comparison of actual outcomes with expected outcomes using test scripts or automation testing tools. It is used to automate repetitive and other testing tasks which are hard to execute manually. The automation testing process can elevate or decrease the need for manual or human involvement in repetitive, unskilled, or redundant processes. Automation testing provides enhanced quality software to run a large number of tests in lesser time and resources. A few of the major advantages of automation testing include speed & effectiveness, time-saving, and transparency. The global automation testing market includes players engaged in developing and launching various automation testing technologies and products. This market is projected to witness growth at a compounded annual growth rate (CAGR) of 17.5% during the forecast period of 2022-2030.


Growth Drivers:

The fast-paced growth of the IT & telecom sector is creating enormous growth opportunities for the global automation testing market. Companies in this sector are increasingly incorporating automated software solutions into their operations & maintenance platforms, billing update systems, and web-based platforms. Due to this, the need for extremely secure and scalable interfaces in these platforms has risen. Moreover, these companies are also highly focused on the rapid expansion of the 5G technology across emerging nations around the globe. This leads to an increased deployment of software and hardware infrastructure across regions, fueling the demand for test automation services globally.

Moreover, highly advanced testing methods such as DevOps and Agile assist in decreasing automation testing turnaround time, aid companies to pick out time to market their software products, allow quick removal of bugs, and also provide post-deployment troubleshooting and incorporation of unexpected changes in the software. As a result of these varied benefits, the demand and adoption of these advanced testing methods is rising in various sectors, including automotive, telecom, financial services, and government & public sector, which, in turn, is boosting the growth of the overall automation testing market.

Moreover, AI-based automation services are gaining increased adoption across various industrial verticals. AI is being used in all aspects of testing and is garnering significant importance in testing due to its ability to reduce the test lifecycle and other benefits. In view of this, market players are allocating substantial funds to enhance the automation testing process and build up their positions. With this rapid growth in the integration of artificail intelligence and machine learning technologies and the application of artifical intelligence in the development of test tools, the global automation testing market is expected to witness significant growth in the upcoming years.

Furthermore, the escalating research and development activities, the surging demand for automation of the testing process and solutions to seamless customer experience, the growing consumption of mobile-based applications, the rising digitalization in emerging nations, the increasing production of automobile vehicles, and the growing shift to SaaS are among other primary factors driving the growth of the global automation testing market.

However, factors such as dearth of skilled professionals for quality testing, high implementation cost, and the increasing complexity in implementing the transition from manual to automated testing are expected to hinder the growth of the global automation testing market during the forecast period.

Automation Testing Market Segmentation:

By Component:

·         Testing type

o   Functional testing

§  System testing

§  Unit testing

§  Integration testing

§  Smoke testing

§  Regression testing

§  Others

o   Non-functional testing

§  Security testing

§  Performance testing

§  Usability testing

§  API testing

§  Compliance testing

§  Others

·         Services

o   Advisory & consulting

o   Planning & development

o   Support & maintenance

o   Documentation & training

o   Implementation

o   Managed

 

By Endpoint Interface:

·         Mobile

·         Web

·         Desktop

·         Embedded Software

 

By Organization Size:

·         Small and Medium-Sized Enterprises

·         Large Enterprises

 

By Vertical:

·         BFSI

·         Automotive

·         Defense and Aerospace

·         Healthcare and Lifesciences

·         Retail

·         Telecom and IT

·         Manufacturing

·         Logistics and Transportation

·         Energy and Utilities

·         Media and Entertainment

·         Others

 

By Region:

·         North America

·         Europe

·         Asia Pacific

·         Latin America

·         Middle East and Africa

 

Automation Testing Market Component Review:

Based on component, the functional testing sub-segment in the testing type segment captured the largest share in the global automation testing market in 2021. The trend is estimated to continue over the forecast period of 2022-2030, mainly due to the burgeoning demand and adoption of functional testing across the SMEs around the globe for testing functional requirements of software.

 

Automation Testing Market Organization Size Review:

Based on organization size, the global automation testing market is segmented into small and medium-sized enterprises and large enterprises. The large enterprises segment is predicted to achieve the highest growth in the market during the forecast period of 2022-2030. The increasing adoption of automation testing in large enterprises to enhance their business operations, decrease operational costs and improve overall customer satisfaction are the major factors contributing to the segment’s growth.

 

Automation Testing Market Vertical Review:

Based on vertical, the global automation testing market is segmented into BFSI, automotive, defense & aerospace, healthcare & life sciences, telecom & IT, manufacturing, retail, logistics & transportation, energy & utilities, media & entertainment, and others. The BFSI segment led the global market in 2021 and is expected to continue to lead the market during the forecast period of 2022-2030. The growing digitalization and adoption of different automation testing tools by the challenger and neo banking firms around the globe is primarily attributed to the large share of this segment. On the other hand, the retail segment is estimated to register the highest CAGR of 18.5% in the automation testing market during the forecast period. This can be ascribed to the rapid expansion of the e-commerce industry worldwide.

 

Regional Outlook:

The automation testing research report offers detailed analysis and forecasts for five major regions: North America, Europe, Asia Pacific, and Latin America, and the Middle East & Africa.

 

The North American region commanded the largest share of 40.0% in the global automation testing market in 2021. The region is slated to remain dominant throughout the forecast period of 2022-2030.


Smart home technology products, which are integrated with web applications, software, applications, and operating systems (OS) and require robust software test automation, are being increasingly adopted in the U.S. Moreover, the adoption of automation testing tools & solutions in large enterprises is also high in the region. Also, the region has the presence of the majority of the leading automation testing solution vendors. All these factors collectively contribute to the dominance of the North American region in the automation testing market. The U.S. and Canada stand as the leading contributors to the growth of the market in the region.

 

The Asia Pacific region is poised to emerge as the fastest-growing regional market for automation testing during the forecast period. The presence of the largest and fast-growing customer base, the increasing number of government-based initiatives for the adoption of new technologies, the surging consumption of mobile-based applications, the high availability of skilled IT professionals at cheap rates, the increasing number of collaborations, and the emerging startups and SMEs in different sectors in the region are among the major factors contributing to the growth of the automation testing market in the Asia Pacific. India, China, New Zealand, Australia, Japan, Singapore, and Hong Kong are the major contributors to the growth of the market in the region.

 

The report also identifies the country market outlook for automation testing, covering country-wise market size, growth rate, market share, segmentation, leading players, current trends, and opportunities.

 

Key Companies in Automation Testing Market:

The research report offers a competitive analysis of prominent companies operating in the global automation testing market. Some of the leading players profiled in the market research report include:

·         Micro Focus International plc

·         Microsoft Corporation

·         Tech Mahindra Limited

·         Keysight Technologies

·         Sauce Labs

·         Smartbear Software

·         Qualitest

·         Cognizant

·         Accenture

·         AFour Technologies

·         Applitools

·         Astegic

·         Broadcom

·         Capgemini

·         IBM

·         Infostrecth

·         Invensis

·         Wipro Limited

·         TCS

·         Other Players

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