Branded payment means any material or digital name, term, sign, symbol, or
combination of them, capable of denoting under which payment card scheme
card-based payment transactions are carried out. Payment brand means Visa,
MasterCard, Discover and American Express, and any similar payment brands.
Branded payments are a form of alternate payment method. You might be already
using branded payments in forms like gift cards or prepaid payment cards. As
you might have observed, branded payments are prepaid with a specific limit. Branded
payment market is segmented into product type, distribution channel, and by
region. Some factor that affects the market positively is controlling spending
this feature help the consumer to spend limited on a certain product and
providing privacy to the consumer help in lowering the risk and danger of
The primary factor responsible for the increase in the growth of the branded
paymentmarket is in a world that is fast moving into the digital world, the
prepaid mechanism lends itself to a way of new methods to stay connected,
engage with companies, and make digital payments. Branded payments, in all of
their varied forms, are here to stay, providing consumers with a range of
benefits and enabling them to spend their money however they see fit. This
factor is responsible for the increase in the growth of the branded payment market
Additionally, by controlling the balance stored on branded payments such
as a gift card, prepaid card, or mobile top-up, consumers don’t have to risk
spending more money than they’ve allocated — if their usage goes beyond what
they planned or if they forget to cancel a subscription, the money at risk is
limited to what’s on the branded payment and their loss of funds is minimal.
This factor is responsible to drive the branded payment market globally.
Moreover, branded payments put the control back in the customer’s hands
by giving them the freedom to use anonymous data when making purchases online.
Using gift cards or prepaid payment cards as a financial source across multiple
touch points, they can make bona fide financial transactions with minimal risk
for fraud or data leaks — all without handing over their credit card details,
date of birth, full name, or any other personal information.
Branded payment market shows a positive sign in the pandemic as people
are ordering things online and the payment method has shifted from offline or
cash to cashless and online mode. This also changes people’s habit of keeping
paper money now people are using more digital payment rather than cash payment.
Moreover, increasing online fraud restrain the market to grow in the
forecast period as a number of people using the internet continue to increase
and internet usage expands and cyber-criminal techniques become more
Market Key News:-
announces partnership with Primer on 5/4/2022
Recharge.com, the European leader in online consumer-branded payments,
has selected Primer to unify and scale its payment stack for its
mobile and e-gift cards. The firm also plans to develop a new super app, where
users can easily shop and pay for a variety of goods and services within one
announces $35 million funding round on 21/9/2021
Recharge.com closed a $35 million Series B round of funding led by new
investor Smart Fin and existing investors Prime Ventures and Kreos Capital. The
new investment, one of the largest into a Dutch startup this year, will enable
the company to further accelerate its ambitious global expansion.Recharge’s
funding announcement coincides with a boom in the branded payments market,
which is estimated to be worth $3+ trillion today rising to $5 trillion in 2025.
of Tink on 3/10/2022
Visa announced the acquisition of Tink – an open banking platform that
enables financial institutions, fintech, and merchants to build financial
products and services and move money. Through a single API, Tink enables its
customers to move money, access aggregated financial data, and use smart
financial services such as risk insights and account verification.
acquisition of Aiia on 7/9/2021
MasterCard announced the acquisition of Aiia, a leading European open
banking technology provider offering a direct connection to banks through a
single API, allowing its customers to develop and launch new digital solutions
that meet the needs of everyday life, work, and play.
acquisition of Paidy on 7/9/2021
PayPal announced the acquisition of Paidy, a leading two-sided payment
platform and provider of buy now, pay later solutions in Japan, for US$2.7
billion, principally in cash. The acquisition will expand PayPal’s capabilities,
distribution, and relevance in the domestic payment market in Japan, the
third-largest e-commerce market in the world, complementing the company’s
existing cross-border e-commerce business in the country
By Product Type:-
Prepaid Credit Card
Middle East & Africa
Based ondistribution channel type, online stores hold most of the market
share in the branded payment market globally.An increase in e-commerce activity
across the globe, an increasing number of people using the internet, and
features like tracking the gift card and knowing when it is redeemed are some
factors that make online mode a leading market segment.
Based on the product type, a gift card is a key product in this segment
compared with other products.A rise in the adoption of advanced technologies in
the payment sector and surge in awareness of digital payment, and an increase
in the adoption of gift cards by corporate offices and financial institutions.
These are some factors that drive the branded payment market positively.
Based on region type, North America is the leading market player across other
regionsbecause of some factors that were increasing focus on the use of
cashless payment methods, preventing the loss of personal information, and
lowering the danger of online fraud. These factors will increase the growth of
branded payment market in the North Americanregion, and the contribution of
emerging economies like the USA and Canada make North America the leading
region across the globe.
Key Market Players
in Branded Payment Market:-