Comic Book Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2034

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Comic book is a publication that a storyline in a sequence with the help of text, pictures and illustrations. The storyline consists a different kind of genres including fiction, horror, fantasy, etc.  Comic books are generally famous among kids but also caters to adult audience as well and also influences movies, television and merchandise industry.

MARKET OVERVIEW

The market valuation of the Comic Book market was valued at approximately USD 16.4 billion in 2023 and is projected to reach USD 26.2 billion in 2034 exhibiting a CAGR of 6.0% during the forecast period of 2024-2034. Comic Book enables the ability to present relevant digital evidence that may impact the outcome of a case. The market is aligned with entertainment industry, which makes it a sustainable and growing market.


GROWTH DRIVERS

The rise in digital platforms like Webtoons, ComiXology, etc., offering mobile friendly reading experience and expands the access to comics to wider audience catering to diverse age groups, significantly drives the market towards growth. For instance, Webtoons platform has exploded in popularity across Asia, with the top webtoons apps attracting more than 70 million monthly users and generating over 100 billion views each year.

The region's large youth population has boosted number of digital comic readers, which has aided industry market growth. The growth of global pop culture and fandom integration like integration of comic books into movies or TV shows, significantly boosts the market growth. The success of movies like Avengers by Marvel, Joker by DC Comics and such movies draws massive attention towards comic books, significantly contributes towards market growth. The globalization of Manga from Japan and Manhwa from South Korea has become cultural phenomena because of their distinct art style and diverse stories.

According Deutsche Welle, sales of manga comic books are booming, both in Japan and the United States due to innovative story lines that appeal across age groups, eye-catching graphics and the growing availability of titles online. The trend of collectability of limited edition and rare comic books drives the market growth as it has become one of an investment assets. For instance, according to the EuroNews, the record sale for a comic book at a public auction belongs to Heritage Auctions, who sold a first edition Spider-Man "Amazing Fantasy #15" issue for $3.6 million (approx. €3.7 million) in 2021, beating the previous record held by a Superman comic.

MARKET SEGMENTATION:

·         By Format Type- physical and digital (e-book and audiobook)

·         By Genre Type- science fiction, manga, fantasy, horror, super hero and others

·         By Distribution Channel- super market and hyper market, specialty stores, book stores, online channels 

·         By End User- kids and adults

·         By Region- North America, Europe, Asia Pacific, Middle & Africa and South America

Comic Book Market Segment By Format Type Review:

The physical comic books refers to the hard copy or printed version commonly sold in comic book stores which also includes limited edition. Whereas, the digital format involves the audio book or e-books available on electronic devices like smartphone, tablet or laptops and it offers convenience of buying it anytime from anywhere and ease of storage.


Comic Book Market Segment By Genre Type Review:

The comic book market involves diverse genres catering to a wide range of audience interests where the science fiction segment focuses on futuristic and speculative themes involving space exploration and alternative realities. The Manga refers to the Japanese comics, mostly prevalent in Asia Pacific. The fantasy comics explores the mythical worlds with magical creatures and quests whereas horror genre puts emphasis on supernatural and terrifying stories. The superhero segment features iconic characters with super powers.

Comic Book Market Segment By Distribution Channel Type Review:

The supermarket and hyper market distribution channel segments serves as a large retail chain that offers a different variety of comic books alongside a variety of other goods. The specialty stores refers to the dedicated outlets that caters mainly to comic book fans and collectors also offering rare editions graphic novels and merchandise. The book stores offers all kinds of books including comic books and online channels provides the ease of buying comic books through online portals anytime and anywhere.

Comic Book Market Segment By End Users Review:

The kids segment is the dominating end user segment as the comic features colorful illustrations and engaging storyline and characters which captures the young readers minds whereas adult segment is a growing segment including casual readers to hard core fans.

Comic Book Market Segment By Regional Review:

North America is a significant market as it is the birthplace of some of the established key players of the market like marvel and DC comics and rapid expansion of digital platforms like ComiXology. Europe is a valuable market driven by the strong tradition of graphic novels in countries like France and Belgium with bestsellers like Asterix. Asia Pacific is a significant and rapidly growing market driven by the manga dominance and expansion to other regions coupled with rise in the popularity of amine. The Middle East and Africa market is expected to grow driven by the rise in the popularity of digital platforms and manga.  South America is a growing market driven by the growing fanbase of manga and anime coupled with Comic-Con events.


Key Challenges:

The market is highly fragmented due to the presence of lots of genres, formats and audience, which may lead to a significant challenge for the marketing efforts. The rise in piracy is one of the significant barriers for the market.

Competitive Landscape:

In the highly competitive Comic Book market, companies are investing heavily in research and development to innovate and improve their products and services. They are also collaborating, forming strategic partnerships, or acquiring other companies to gain access to new market segments, enhance distribution networks, and increase market share. The recent key news and development includes- 

In July 2022, Marvel Entertainment, LLC announced the launch of new comics, Ant-Man, Captain America: Symbol of Truth, Gambit, Iron Cat, Star Wars, Wolverine: Patch, and the Variants. These launches will help the company enhance its brand portfolio and generate more revenue.

In August 2022, Dark Horse Media, LLC announced the launch of a new comic, Frankenstein: New World. Frankenstein has been a part of Hellboy, Dark Horse Comics' well-known character, and the demand for the comic is increasing among fans of the Hellboy universe. Rebellion launched Best of Cat Girl U.K.’s beloved super heroine into its collection.

In June 2022, The company unveiled a stunning new collection of Black Beth, first developed in the 1970s. The company focuses on launching comics on long-lost classics and targeting a new generation of fans.

In February 2022, Image Comics launched Supermassive Comic with 2021’s emerging superhero Radiant Black through a first-ever crossover event with the debut of Inferno Girl Red and Rogue Sun. The company, with this launch, is introducing the future of its superhero universe and trying to increase its fan base worldwide. In 2022, Hasbro acquired Entertainment One, a company that owns the rights to popular comic book properties like Power Rangers and My Little Pony.

Global Key Players:

·         Marvel Comics

·         DC Comics, Inc.

·         Archie Comic Publications

·         IDW Publishing

·         Dark Horse Comics

·         Shogakukan

·         Hakusensha

·         Shueisha Inc.

·         Tokyopop

·         Panini

·         Other Players

Attributes

Details

Base Year

2023

Trend Period

2024 – 2034

Forecast Period

2024 – 2034

Pages

215

By Format Type

physical and digital (e-book and audiobook)

By Genre Type

Science Fiction, Manga, Fantasy, Horror, Super Hero and Others

By Distribution Channel

Super Market and Hyper Market, Specialty Stores, Book Stores, Online Channels

By End User

Kids and Adults

By region

North America, Europe, Asia Pacific, the Middle East and Africa, and South America

Company Profiles

Marvel Comics, DC Comics, Inc., Archie Comic Publications, IDW Publishing, Dark Horse Comics, Shogakukan, Hakusensha, Shueisha Inc., Tokyopop, Panini, Other Players

Edition

1st edition

Publication

October 2024

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