Crowd Analytics Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

The market value of Crowd Analytics Market was valued at USD 1.1 billion in 2022, and a CAGR of 21.1% is expected during the forecast period. The rise in popularity for proficient group conveyance, the increase in the number of carriers and train travelers, and the rise in concerns about safety and observation are driving growth in the market significantly. Lack of IT infrastructure in developing nations is driving growth in the market.

Growth in market appeal of business intelligence solutions that examine behavioral patterns of any products or services is driving growth in the market significantly. Increasing world population all over the world is driving growth in the market. Artificial intelligence and machine learning are contributing significantly due to increasing awareness about technological advancements.

Growth Drivers

With the rise of IoT and smartphones, there is more data available for analyzing crowd behaviors. IoT sensors, cameras, and mobile data enable better tracking and real-time analytics of crowd movements, creating opportunities for crowd analytics. Governments and businesses are investing in crowd analytics to improve security in public spaces like malls, airports, and stadiums.

Analyzing crowd movement patterns helps in identifying potential risks, ensuring faster emergency responses, and maintaining overall safety. Retailers and transportation hubs are adopting crowd analytics to enhance operational efficiency. For instance, analyzing foot traffic in malls and transit stations helps in optimizing layout, staff deployment, and improving customer experiences.

AI and machine learning technologies are making crowd analytics solutions more accurate and efficient. These advancements improve the predictive capabilities of crowd analytics, enabling businesses to make data-driven decisions. Many cities are investing in crowd analytics as part of smart city initiatives. Monitoring crowd behavior helps manage urban spaces more effectively, reduce congestion, and improve infrastructure planning significantly.

Video surveillance systems are increasingly integrated with crowd analytics to monitor and analyze crowd density, flow, and behavior; this data is available for applications in law enforcement, traffic management, and event organization. Organizers of large events, such as sports games and concerts, use crowd analytics.

Segmentation

By Solutions

·         Software

·         Services

By Deployment Mode

·         Cloud-Based

·         On-Premise

By End-User

·         Retail

·         Transportation

·         Hospitality and Tourism

By Application

·         Mobility and Tracking

·         Crowd Flow Management

·         Safety and Security

·         Others

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

Crowd Analytics Market by End-User Segmentation

On the basis of the end-user segmentation, the crowd analytics market is segmented by retail, transportation, hospitality, and tourism. In the crowd analytics market, retail often emerges as the leading segment in the market. This is primarily because retail businesses leverage crowd analytics to analyze customer behavior, optimize store layouts, and enhance the customer experience. Transportation also has a significant share. This share uses crowd analytics to manage traffic flows, improve public transportation efficiency, and enhance safety.

Hospitality and tourism is also a prominent segment, especially as businesses look to improve guest experiences and manage crowds during peak travel times. The dominance of each segment depends upon regional demand, technological adoption, and specific business needs. Increasing demand for real-time crowd management solutions with rising concerns over crowd safety and the need for efficient crowd control is driving growth in the market. Crowd analytics help authorities and organizations monitor crowd movement, density, and behavior patterns.

Push for smart city projects Worldwide fuels demand for crowd analytics as it enhances urban planning, public safety, and transportation management. These projects rely on data-driven insights to manage urban spaces and improve quality of life. Retailers increasingly utilize crowd analytics to understand consumer behavior and improve in-store experiences. Improvements in AI, machine learning, and IoT are enhancing the accuracy and scope of crowd analytics solutions.

Increasing concerns about public safety and the risk of accidents at high-traffic venues are driving growth in the market. The pandemic has heightened awareness about crowd density and social distancing. Crowd analytics solutions are increasingly used to monitor compliance with health guidelines, predict crowding, and manage foot traffic in public spaces.

Regional Outlook

On the basis of the regions, the Crowd Analytics Market is segmented into 5 regions: Asia Pacific, North America, Latin America, Europe, the Middle East and Africa, and Europe. North America has traditionally been the leading segment, driven by advanced technology infrastructure, increased adoption of analytics, and a high focus on public safety and security measures. The U.S. in particular has been a major contributor due to investment in smart city projects and crowd management solutions in various sectors, including retail, transportation, and event management.

Countries like the United States of America and Canada are witnessing significant growth due to growing populations and increasing technological advancements in AI and machine learning. Increasing government initiatives for public safety and the rising adoption of smart city projects in the region are driving growth in the Asia-Pacific market.

Countries like China, India, Japan, South Korea, Taiwan, and Thailand are witnessing significant growth in the market due to increasing urbanization, industrialization, and rapidly increasing population. Technological advancements like AI and machine learning are the key reasons behind significant growth in the market. Government investment in smart cities and increasing security concerns in densely populated areas are driving growth in the market significantly. Significant emphasis on enhancing public safety and optimizing transportation systems, given the high population density and urbanization trends in the region.

Europe has a relatively mature market for crowd analytics, with widespread adoption across industries. Europe has strict data privacy laws, such as GDPR, which affect data collection and analysis. These regulations also push advanced solutions that prioritize privacy and security, leading to more refined applications. Countries like Germany, France, Italy, Spain, and Russia are witnessing significant growth in the market. Middle East and Africa, and Latin America is witnessing moderate growth due to less awareness among the government organizations. Countries like Saudi Arabia, the United Arab Emirates, Israel, and Egypt are witnessing significant growth in the market. The presence of key players in the North American region is driving market growth significantly in the region.

 Key Players

·         Crowd Vision Limited

·         Crowd Dynamic International

·         Nokia Corporation

·         MIRA

·         Geodan Next

·         Savannah Simulations

·         WALKBASE

·         NEC Corporation

·         AGT international

·         SPIGIT

·         Other Players