Digital English Language Learning Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

The global market value of Digital English language learning market was valued at USD 22.3 billion in 2022, and CAGR of 18.1% is expected during the forecast period. English is a global language, which connect the large pool of people across the world uniquely. It is the language, spoken in most part of the world. Increasing demand for learning English globally has driven the market towards success.

English is a language used in business communication as well, English is spoken by approx. 1 billion people in the world. Digital English language learning help students to enhance their English-speaking skills. Teachers do observe students’ activities cautiously, and guide them accordingly in the best possible way. It is gaining popularity due to continuous advancements in technology.

Impact of Covid-19

The COVID-19 pandemic significantly accelerated the growth of the digital English language learning market. With lockdowns and social distancing measures in place, traditional in-person language learning methods became challenging, leading to a surge in demand for online learning platforms, apps, and virtual tours. This shift to digital learning not only provided convenience and flexibility but also expanded access to English language education globally, fueling the growth of the market. The pandemic prompted many educational institutions to adopt online learning solutions, further boosting the digital English language learning market’s expansion.

Growth Drivers

The COVID-19 pandemic forced a shift to remote learning, driving significant demand for online English language learning solutions due to the closure of traditional classrooms and the need for remote education. With English being the predominant language of business, science, and diplomacy, there is a continuous demand for English language proficiency worldwide, especially in non-English-speaking countries. Digital platforms offer convenient and accessible ways for learners to improve their English skills.

Advancements in technology such as AI-powered language learning platforms, adaptive learning algorithms, virtual reality, and gamification have enhanced the effectiveness and engagement of digital language learning experiences, attracting more users. The widespread use of smartphones and tablets has made learning more accessible anytime and anywhere. Mobile apps and platforms provide on-the-go learning opportunities, enabling users to practice their English language skills during their daily routines. Increasing awareness among people to learn and speak English is driving the growth of the market significantly. Increasing adoption by people all around the world is driving growth in the market.

Segmentation

By Deployment

·         Cloud

·         On-Premise

By End-Users

·         Academic Learners

·         Non-Academic Learners

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

Digital English Language Learning Market End-Users Segmentation

On the basis of the end-users, the digital English language learning market is segmented into academic learners and non-academic learners. Academic learners are the leading segment and are expected to dominate during the forecast period. Students pursuing formal education at schools, colleges, or universities where English is either the medium of instruction or a required subject.

Test takers are preparing for standardized English proficiency exams such as TOEFL, IELTS, Cambridge English Exams, or other required academic admission or certification. Individuals enrolled in English for Specific Purpose courses related to academic fields such as business English, medical English, or academic writing. Non-Academic Learners are professionals seeking to enhance their English language skills for career advancements, job opportunities, or international business communication. Tourists or travelers interested in basic English language skills for travel purposes Language enthusiast or hobbyist learning English for including themselves in language exchanging communities and gamified learning platforms.

Companies do invest in learning the English language for their employees to improve communication skills, expand market reach, and facilitate international collaborations. Corporate learners do prefer customizable training programs. English, being the global language and the second most spoken language in the world, is the first choice of people to speak and learn. Learners want to enhance their career prospects. They prefer platforms offering business English courses, job-specific vocabulary, and communication skills training. People learning English for their personal interests are also contributing to significant growth in the market.

Regional Outlook

On the basis of the regions, the digital English language learning market is segmented into 5 parts: Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. North America has a significant demand for English language learning due to its diverse population and the importance of English in education, business, and every communication. Increasing demand for technological innovation in North America is driving the demand for significant growth in the market. The tech-savvy culture of the region makes it even more appealing for learning English.

The region boasts well-established education systems and institutions that recognize the value of incorporating digital tools into language learning curricula. This fosters a supportive environment for the growth of the digital English language learning market. Economic prosperity in North America allows individuals to invest in language learning tools and services. Businesses often invest in English-language training for their employees to remain competitive in the global market. English is the primary language of communication in many North American countries.

This cultural dominance further reinforces the importance of English language proficiency, driving demand for digital English language learning solutions. The Asia-Pacific region witnessed steady growth during the pandemic due to the large population in countries like India and China. Increasing disposable income, increasing awareness of the importance of English as the world’s most popular language, and an increasing craze among the youth to speak and understand English are leading the market in the Asia-Pacific region significantly.

Some countries, like China and South Korea, along with Japan, emphasize their regional languages, but these days, it is a well-adopted fact that speaking English is compulsory for everyone. Europe, due to increasing technological adoption, is almost as big a market as North America. Most of the European countries, like England, the Netherlands, Ireland, Belgium, and the Nordic countries, are English-speaking countries. Some other countries, like France, Germany, and Portugal, are big markets due to the increasing popularity of English. Increasing demand for casual English learners is driving the growth of the market significantly.

Key Players

·         Berlitz Language

·         Pearson ELT

·         Sanako Corporation

·         EF Education

·         Mcgraw-Hill Education

·         Onwards Learning

·         Inlingua

·         Houghton Mifflin Harcourt

·         Learn Cube

·         Okpanda

·         Other Players