Frozen Cauliflower Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

The global market value of the frozen cauliflower market was valued at USD 20.3 billion in 2022, and a CAGR of 7.8% is expected during the forecast period. Growth is driven by the factors of increasing health consciousness, rising demand for convenient meal options, and the popularity of plant-based diets. Increasing population globally is driving the demand in the frozen cauliflower market. It is used in a variety of dishes like cauliflower, soups, and rice.

These companies focus on strategies like product innovation, partnerships, and global expansion to stay competitive. The market in the world is also facing some challenges, like limited consumer awareness regarding the nutritional benefits of frozen cauliflower and price volatility influenced by agricultural conditions. Improvements in cold storage and growth in e-commerce are driving the market towards new heights.

Growth Drivers

Increasing health awareness and increasing preference of people towards plant-based diets are driving growth in the market. The younger population in the world is preferring plant-based food over fresh, canned, and cooked meals. Convenience products are in the spotlight because of the rapid rate of urbanization and increasing disposable income. Increasing urbanization is also driving growth in the market. Limited consumer awareness regarding the nutritional benefits is hindering market growth.

Improvements in cold storage and logistics, along with increasing growth in e-commerce, are driving demand in the market significantly. Shifting technological development and attractive packaging is also a key factor behind the significant growth in the market. Increasing demand for plant-based foods in marriages and functions is driving growth significantly in the market. Increasing demand for uncooked food in cases of liver diseases is also driving growth in the market significantly. The presence of key market players globally is driving growth in the market.

Segmentation

By Vegetables

·         Broccoli and Cauliflower

·         Green Peas

·         Asparagus

·         Mushrooms

·         Spinach

·         Corn

·         Green Beans

·         Others

By Nature

·         Organic

·         Conventional

By End-User

·         Food-Service Industry

·         Retail Customers

By Distribution Channel

·         Direct

·         Indirect

o   Hypermarkets

o   Grocery Stores

o   Supermarket

o   Online Stores

o   Other Channels

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

Frozen Cauliflower Market by Vegetables Segmentation

On the basis of the vegetables, the frozen cauliflower market is segmented into broccoli and cauliflower, green peas, asparagus, mushrooms, spinach, corn, green beans, and others. Broccoli and cauliflower are the leading segment in the market due to the increasing use of cauliflower in salads and soups. Both are considered superfoods due to their high nutritional content. They are rich in vitamins and minerals. They are rich in fibers, and their low calorific value is making them a popular choice for health-conscious consumers. Broccoli and cauliflower are versatile ingredients, and they are used in variety of dishes.

The growing trend towards plant-based diets has increased the demand for these vegetables. As consumers are seeking more convenient and healthy convenient options, the availability of pre-packaged and frozen broccoli is increasing significantly. Frozen broccoli and cauliflower are more appealing, as they are used in preparing food. Both vegetables have strong supply chains. They are rich in vitamins and minerals. They are rich in fibers, and their low calorific value is making them a popular choice for health-conscious consumers. Broccoli and cauliflower are versatile ingredients, and they are used in variety of dishes. Increasing awareness among the people about using plant-based food is driving growth in the market.

Frozen Cauliflower Market by Nature Segmentation

On the basis of nature, the frozen cauliflower market is segmented into organic and conventional. Conventional food is expected to grow significantly during the forecast period due to increasing affordability of conventional food for middle- and lower-middle-class populations. Conventional frozen cauliflower is typically less expensive in comparison to its organic counterpart. It is more accessible to its broad consumer base. Production and distribution of conventional frozen cauliflower are more widespread, as the cultivation methods are less stringent and the supply chain is well-established.

While there is a growing trend toward organic and healthy eating, a large portion of consumers still opt for conventional food due to their familiarity and perception that they offer good value for money. Demand for organic products is growing, but still convenient food is more preferred by consumers. Both these vegetables align well with current consumer trends toward health, convenience, and versatile meal preparation. Though organic foods are also in trend due to their health benefits, convenient food due to its affordability is more in use.

Regional Outlook

On the basis of the regions, the frozen cauliflower market is segmented into 5 parts: Asia Pacific, North America, Latin America, the Middle East and Africa, and Europe. North America and Europe are the dominating regions in the market and are expected to dominate the market during the forecast period due to the greatest number of health-conscious consumers and a strong preference for low-carb and gluten-free products.

These regions have well-established markets for frozen vegetables, including cauliflower, due to the increasing trend of plant-based diets and the popularity of convenient foods. Countries like Germany, France, Russia, Italy, Spain, and the United States are witnessing significant growth in the market due to rising disposable income, increasing health awareness among the people, and the convenience and versatility of frozen cauliflower in the market.

Asia Pacific is emerging as a significant market, showing substantial growth potential due to rising consumer awareness about healthy eating habits and the expanding middle-class population. Countries like China, Japan, South Korea, and India are witnessing significant growth due to rising urbanization and increasing growth among consumers due to increasing agricultural market growth.

Latin America and the Middle East currently have smaller shares in the market, but they are expected to grow as awareness and distribution networks improve over the coming years. Significant markets in the region are Brazil, Argentina, Mexico, Egypt, and South Africa. Increasing popularity of uncooked food in the region and the discovery of spirulina in Carrebian Island are significantly driving growth in the market.

Key Players

·         Findus Group

·         Nestle

·         Kellog Co.

·         Flowers Foods

·         Goya, Foods Inc.

·         Conagra Foods, Inc.

·         Ardo N.V.

·         Bellisio, Foods Inc.

·         Findus Group

·         Iceland Foods Ltd.

·         Amy’s Kitchen Inc.

·         Arena Agroindustrie Alimentari SPA

·         Others