Sun Protection Market
Sun protection products or sunscreen, sunblock, sunburn protector, serves the purpose of protecting human skin from sunbusrns. It does so by either absorbing or reflecting the sun’s ultraviolet radiation. Anything that can protect against the UV rays falls into the category of S.P. products whether it be a lotion, gel, foam, aerosol spray, or just some material that can shield out the sun’s UV rays. This industry is most dominant in the cosmetic world and the rising trend of using natural ingredients in the sun's market-care product is also seeing some revolutionary products. For instance, Eminence Organic Skin Care (a skincare product manufacturer) offers Tropical Vanilla Day Cream SPF 32, which is a daily moisturizer and sunscreen, made of natural and organic ingredients. Leading producers are adapting to these new demands and more value added products are likely to make entry in the market.
The growth of this market is mostly based on the people’s rising awareness of the harmful effects caused by UV rays (which includes skin cancer tanning and premature aging). This attracted most of the cosmetic giants to take part and bring out some of the most attractive and innovative products the market has ever seen. In this new era companies are witnessing a continuous rise of demand for more efficient and healthier products with long-lasting effects. With the demands reaching an all-time high and with people becoming more and more aware of the effects that UV rays have on our skin, more products are hitting the market with better formula improvements that address consumer’s skin concerns.
As the new products hitting the market are changing at an exponential rate (effect and usability wise) the overall performance of the sun protection product market is at an all-time high and is expected to do the same in the nearing future.
With the increasing demands for healthier products, some companies are trying to bring back the old recipes that were used in the earlier days. These include using various plants, extracts of rice, the paste of seaweed, and many other things which are proven effective for skincare for much over a hundred years.
However, the high cost of promotions such as advertisements influences market players to increase the product cost, which in turn, hampers the growth of the sunscreen market, globally. At the same time, the market is also getting diluted by some of the fake or less effective products that independent companies are selling online over dozens of online shopping platforms.
Sunscreen market segmentation: -
Based on the product type
Based on the supply channel
Based on the markets Geography
The market is growing and according to the studies being conducted; it is expected to show a surge of demand in the self-tanning product line and is most likely to be concentrated in the North American region. Suncare products are the fastest-growing sector of the cosmetic and beauty care product world.
U.S. market alone on its own is expected to reach USD 2.63 billion by 2025,
Having the ease of online shopping and more than a hundred unique products and brands to choose from this market is only expected to go over the line and reach new heights.
The top players who dominate the (suncare product) market are Beiersdorf (with Nivea as one of its more recognizable brand name), Estée Lauder Companies, Johnson & Johnson, L’Oréal, Shiseido Company (Japanese multinational skincare conglomerates), and Amway (one of the best-selling brand in skincare products). With most of the companies working to produce more effective and natural products complying with the public request, new products with higher effectiveness are expected to land soon in the market.
Market trends for the near future
With the constant demand for products with natural ingredients and more specialized products for different skin types, the market is expected to witness positive growth during forecast period.Sun protection and aftersun will be the most sought products, with self-tanning continuing to decline throughout the forecast period.
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