Male Grooming Market 2025 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2035

The global market value of the male grooming market was valued at USD 209.6 billion in 2024, and a CAGR of 12.1% is expected during the forecast period. Due to the growing influence of celebrities and influencers, the male grooming market is significantly growing. The increasing number of men’s saloons, spas, and parlors is driving the growth of the market significantly.

Increased awareness of personal grooming is the key factor behind significant growth in the market. It encompasses a wide range of products like skincare, haircare, shaving products, and fragrances. Changing societal norms and a greater variety of products catering to men’s specific concerns are driving growth in the region significantly. Increasing urbanization is the main reason behind the significant growth in the market. Emerging economies are witnessing significant growth during the forecast period. Increasing demand for better skincare and hair care is driving growth in the market significantly.

Growth Drivers

Increasing awareness among men about health and hygiene is driving growth in the male grooming market. Males are highly influenced by celebrities and youth icons. They do blindly follow their role models, and the and the increasing tendency to copy their role models, their hair style, and their dressing sense is driving the demand for some additional products on the market. Men’s parlors are witnessing significant growth during these years due to a change in behavioral attitudes in men’s nature. The market has witnessed remarkable growth.

The rise of social media and male influencers is popularizing grooming routines. Cultural shifts, such as the blurring of traditional gender norms and increased acceptance of male grooming practices, have contributed to the growth of the market. The convenience of online shopping has made grooming products more accessible to men, allowing them to explore and purchase products without the need to visit a physical store.

Increasing interest in fashion and style is leading to greater emphasis on grooming as part of the personal style experience. Increasing awareness of skincare and rising disposable income in most parts of the world are driving growth in the market. The increasing trend among people to follow their role models is driving significant growth in the market. Increasing urbanization in growing economies is driving growth in this market significantly. The presence of some key players in the market is driving growth.

Segmentation

By Products Type

·         Hair Care

·         Skin Care

·         Shave/Beard Care

·         Accessories

·         Color Cosmetics

By Distribution Channel

·         Hyper Markets/Super Markets

·         Online

·         Other

By Product Type

·         Mass

·         Premium

Regional Outlook

·         Asia Pacific

·         Latin America

·         North America

·         Europe

·         Middle East and Africa

Male Grooming Market by Product Segmentation

On the basis of the products, the male grooming market is segmented into hair care, skin care, beard care, accessories, and color cosmetics. Skincare is the leading segment in the male grooming market due to a shift in societal norms, with men increasingly recognizing the importance of skincare as part of overall health and well-being. Male celebrities, influencers, and social media platforms have played a vital role in popularizing skincare routines among men. Endorsements, tutorials, and product recommendations from influencers have helped normalize skincare practices and encourage men to invest in skincare products.

With the growing population of aging people, there is a growing demand for anti-aging skin care products. The rise of e-commerce has made skincare products more accessible to men, allowing them to research, purchase, and replenish their skincare products conveniently online. The popularity of professional grooming services, such as facials and skin treatments, has also contributed to significant growth in the market. Hair care is also a leading segment due to the increasing influence of celebrities and role models. The increasing demand to have hairstyles like celebrities is driving significant growth in the market. Having beards like Virat Kohli, Messi, and other Bollywood actors inspires people to follow their hair style.

Male Grooming Market by Distribution Channel Segmentation

On the basis of the distribution channel the male grooming market is segmented into hypermarkets, supermarkets, online, and others. Hypermarket, or Super Market, is the leading segment in the male grooming market during the forecast period due to convenience, variety, and competitive pricing, attracting a wide range of male consumers who prefer to shop for grooming products along with their regular groceries. Increasing growth in e-commerce has also driven people to purchase products online.

Rising disposable income and increasing urbanization are the key factors behind the significant growth during the forecast period. The increasing influence of male celebrities, influencers, and models is the main reason behind the growth in the market. People want to idealize their role models in every possible way, and this factor is the key to increasing demand for the products significantly.

Regional Outlook

On the basis of the regions, the male grooming market is segmented into 5 regions: Asia Pacific, North America, Latin America, the Middle East and Africa, and Europe. North America is the leading segment, and it is expected to dominate the market during the forecast period. The region has been an early adopter of grooming trends and products. High standards of living and rising disposable income are the reasons behind significant growth in the market. Well-developed retail infrastructure in the region is driving growth in the region significantly. Increasing demand for vibrant media and entertainment industries is driving growth in the market.

There is a diverse population in North America, especially in the United States of America, where people from all over the world live. The growing emphasis on health and wellness is driving demand in the market significantly. Companies in North America are at the forefront of innovation and product development in the grooming industry, constantly introducing new and advanced products to meet evolving consumer demand. Celebrity endorsements and influencer marketing are playing a significant role in grooming the market in North America and all over the world. Asia Pacific is also witnessing significant growth in the market due to rapid urbanization and the rising disposable income of people. Emerging countries like China, India, Japan, and South Korea are witnessing significant growth during the forecast period.

Key Players

·         Procter and Gamble Co.

·         Cao corporation

·         Coty Inc.

·         Reckitt Benckiser

·         Beiersdorf AG

·         Estee Lauder Companies

·         Colgate-Palmolive Company

·         L’Oreal SA

·         Vi-john Group

·         Other Players